My roles

• Project brief and schedule
• Information architecture
• Heuristic evaluation 
• Customer journey map
• UI specification
• Evaluate design trade-offs
• Visual layout of final iteration

Design challenge 

In this project, we worked with a marketing consulting company to redesign the website of one of their clients with the goal to increase user conversion rate.

Solution

Our solution was to provide a new information architecture for information to be self- serving. We kept the tone and voice of the agency which was a solid brand where he's operating. We designed the website to establish trust and empathy, and allow the user to find the information he needs to submit a request for a quote. We had results within the first week of the redesigned website.