DELIVERABLES
User experience flow chart
Enable Yelp to increase user engagement by appealing to travelers. Add a travel itineraries in their existing mobile app to allow travelers to plan their travels and record their actual experiences.
Our solution was to provide a way to manage itineraries without taking away the fun out of traveling and spontaneity. We also removed the need to manually record experiences by automatically collating activities from their social feed and cellphone photos to create a travel collage.
Yelp’s largest user demographic from Quantcast
Competitive analysis
After interviewing 7 people individually, I led the process with my team to map the users against a behavioral variable scale to identify behavioral patterns to form our user persona.
I conducted design studio and facilitated my team to collate our ideas on the whiteboard using affinity diagrams
We sketched out some storyboards and came up with the user flow together
We combined our individually drawn paper prototypes before determining what to implement in the final prototype
Used pop to create paper prototypes before creating hi-fidelity mockups
This was a group project done in two weeks end-to-end. It made me realize that design isn’t always around users working towards an end goal. Sometimes, the goal is an experiential goal, and this makes design challenging and the usual quantitative measures for user engagement may need to be adjusted.
The video that I directed for our final presentation:
